Dear David, ajvar is a ready to eat product which does not require any cooking, usually it is not part of recipes, but used as a spread, dip or side. Traditionally, we would spread it on a slice of bread for breakfast or a snack-meal, or have it as a side with BBQ meats (super tasty with beef, chicken or pork). It also pairs beautifully with any white cheese (feta for example), you can have them separately as a mezze or mix them together with some chilli to create a side dish called Urnebes. Adding some garlic, vinegar and olive oil will turn your ajvar into a speedy salad. All being said, there is no shame in eating it straight from the jar!